Kenneth Gutierrez

This is an example of a newsletter produced for internal communication.  --

This project challenged me to apply my knowledge and expertise on project management and internal communication. The key to success in this project was to use several resources I had become familiar with over the course of my academic career, including communication strategy methods and techniques I had previously studied. I also applied several skills I had developed during my career while working on this project as they relate to internal organizational communication skills. This project gave me the opportunity to learn about how to quantify project key deliverables, and how to track, report, and audit their development. This project also challenged me to contemplate how my own professional communication style might be perceived by upper-level stakeholders and internal management. These takeaways will help me meet my career goals by refining my project management skills, communication and budget writing skills, and my interpersonal communication skills with upper-leve...

This project demonstrates my communication skills and expertise as they relate to developing workplace collaboration solutions. Completion of this project exemplifies my competency of professional codes of conduct, identification of communication barriers, and principles of team dynamics. This project challenged my knowledge related to interpersonal communication, ethical practices, and creative solutions for professional teams.  While working on this product, I learned how different personality types affect communication preferences, and the way that these preferences are reflected in the workplace. The knowledge I gained from completing this project allows me to demonstrably author plans with measurable goals to be implemented for professional teams seeking communication solutions. --

Completion of this project exemplifies my ability to competently develop a personal brand as a communication professional. This project also highlights my mastery of understanding successful business practices on an entrepreneurial level as a communication professional. This project challenged my ability to develop a cohesive brand strategy, leveraging skills and knowledge related to target audience segmentation, authoring brand statements, and project planning. This project also demonstrates my understanding of communication laws and ethics, my ability to author codes of conduct, and successful consideration of budgetary limitations related to new business ventures. While working on this project, I learned new concepts related to logistical needs of project oversight. This includes adherence to laws and regulations, tax and income reporting, and budgeting. Two of the most practical skills I gained from completing this project include the ability to author a cohesive, thorough proj...

The following content is a project that I completed during my undergraduate program. Seeking out and analyzing data sets to find relevant information are skills that this project helped to refine. This project allowed me to envision what a social media campaign that I oversaw would look like. Knowledge gained from completion of this project included implementing incentive goals as reward triggers as a part of a digital marketing campaign. --

The following content is a project that I completed during my undergraduate program. This project challenged everything I had learned until this point related to brand development and implementation planning. Organizational branding is a facet of professional communication that I find especially interesting and engaging. The skills I developed from previous classes, including understanding visual design communication aspects, social media strategizing, and internal organizational communication skills were all applied to this comprehensive project. The entire duration of this project taught me the concept of the brand equity model. This model is a technical concept that can be applied as a technique in brand development and is a wider examination of the positionality of branding as a concept and how it relates to sociology, culture, and social norms and changes. Having a strong understanding of the brand equity model is a deeply important lesson that will help me meet my career goals by...