Kenneth Gutierrez

The following content is a project that I completed during my undergraduate program. Seeking out and analyzing data sets to find relevant information are skills that this project helped to refine. This project allowed me to envision what a social media campaign that I oversaw would look like. Knowledge gained from completion of this project included implementing incentive goals as reward triggers as a part of a digital marketing campaign. --

The following content is a project that I completed during my undergraduate program. This project challenged everything I had learned until this point related to brand development and implementation planning. Organizational branding is a facet of professional communication that I find especially interesting and engaging. The skills I developed from previous classes, including understanding visual design communication aspects, social media strategizing, and internal organizational communication skills were all applied to this comprehensive project. The entire duration of this project taught me the concept of the brand equity model. This model is a technical concept that can be applied as a technique in brand development and is a wider examination of the positionality of branding as a concept and how it relates to sociology, culture, and social norms and changes. Having a strong understanding of the brand equity model is a deeply important lesson that will help me meet my career goals by...